Steff’s Geigy Work in Current Book and Exhibit

Partner Steff Geissbuhler’s early work in Switzerland for the pharmaceutical firm Geigy is currently featured in both an exhibition and a book. The exhibition, Good Design, Good Business, Schweizer Grafik und Werbung für Geigy 1940-1970 (Swiss Graphic Design and Advertising for Geigy), is currently on view at the Museum of Design in Zurich. The accompanying book, Corporate Diversity – Swiss Graphic Design and Advertising by Geigy, 1940-1970 (Lars Müller Publishers), is on sale now. Fan of Swiss design? See a short film on the exhibit here (caution: narration in Swiss German).


Here are more images from the book, and a few rare scans from Steff’s own archive from the early years: