Keith Helmetag

As one of the founders of the firm, Keith offers creative and management direction to a talented team involved in sign and wayfinding as well as exhibit and environment commissions.

Keith is currently working on global and local as well as virtual and analog place-making projects for the U.S. State Department’s new American Embassy in London; the Stavros Niarchos Foundation’s National Opera & Library of Greece; a Putnam HIstory Museum exhibit expanding interpretation of Scenic Hudson’s West Point Foundry Preserve; the 9/11 Memorial; and the Sanford Lab Homestake Visitor Center about astrophysics neutrino research and America’s largest historic gold mine. Keith continues to develop seasonal displays for the New York Yankees’ museum expanding on the firm’s creation of signs, interpretive graphics and exhibits at the new Stadium.

Keith recently completed One Bryant Park (Manhattan’s first LEED-platinum skyscraper) thru-block murals about the history of Henry Miller’s Theater and legacy exhibits for the Durst Organization’s offices; a tour experience of the Good Housekeeping Institute at the Hearst Building (NYC’s first LEED gold tower), exhibits for the duPont Nemours Mansion & Gardens Visitor Center, Buffalo’s Erie Canal Waterfront District and a major sign program for Rensselear Polytechnic Institute’s new Experimental Media Performing Arts Center (EMPAC) as well as themed interiors for Major League Baseball Headquarters and GE Energy Financial Services. His designs for NYC’s Flushing Freedom Mile, which brought themes of religious asylum and social tolerance to the sidewalks of the world’s most ethnically diverse neighborhood. Keith’s innovative approach for the U.S. Patent & Trademark Museum’s display system was awarded its own patent from the Office.

While a principal at Chermayeff & Geismar Inc., Keith designed exhibits for The Money Museum at the Federal Reserve Bank of Atlanta, Automobile & Culture at MoCA Los Angeles; Science City and kidpower! for the New York Hall of Science, the National Oceanographic & Atmospheric Administration’s Rookery Bay Reserve, and the JFK Presidential Library, as well as signage and environmental design for Lincoln Center, Terminal 4 at Kennedy Airport, and Gannett/USA Today’s Headquarters. A Heritage Trails New York kiosk designed by Keith for the World Trade Center that survived 9/11 has recently been included in the Memorial’s collection for display.

Keith received a sappi Ideas That Matter grant promoting literacy and lemur conservation in Madagascar. He is a recipient of the American Institute of Architect’s Committee On The Environment (COTE) award for Philadelphia’s Heinz Tinicum Nature Reserve, and was the graphic designer of The New York Vietnam Veterans Memorial.

Keith was educated as an architect (B.Arch.,UC/Berkeley), graphic designer (Philadelphia’s University of the Arts) and business manager (M.B.A., New York University’s Stern School of Management).