C&G Partners has created a new brand identity, website and office display installations for Kaplan Thaler Group, the ad agency responsible for Aflac, Swiffer, and Wendy’s. Stay tuned for more – in the meantime, check out the sweet way KTG decided to celebrate their new brand.
Take another sneak peek of our work for KTG on their website and Facebook.
Associate Partner Maya Kopytman and her team recently launched a redesigned website for Portico, a nonprofit that provides digital preservation services to libraries and publishers within the educational community. The website needed to more clearly communicate their offerings and expertise in the field of digital preservation, while positioning themselves as the leading and the most trusted service among their competitors.
Recently launched: the firm’s design for the AIGA Member Gallery. This interactive project, led by Associate Partner Maya Kopytman, lets AIGA members organize and exhibit their design portfolio on an online platform, connect and collaborate on projects, and comment on the design work of fellow members.
One visible new part of the firm’s ongoing signage and wayfinding design project at One Bryant Park recently attracted attention from real estate blog Curbed NY. The write up wryly notes that these “simple letters in stainless steel” not only identify the location of Bank of America’s new HQ on the corner of 42nd Street and 6th Avenue, but also “remind everyone who’s in charge” and mark “where the money can be found.” Below, some images of part of the work in progress: the main sign in dimensional steel, with the inside surfaces of the letterforms in stark white.
The project, developed by the Durst Organization with collaborating architects Cook+Fox, and led on our side by Partner Keith Helmetag and Associate Partner Amy Siegel, also includes the newly reopened and revamped Henry Miller’s Theatre.
Read the full article on Curbed NY. Read more detail on the overall project here and recent Fresh posts on Henry Miller’s Theatre here.
Voices of Liberty, the firm’s recent exhibit and interactive project for the Museum of Jewish Heritage was just used today for a purpose for which it was certainly not originally designed, but which we happily support. A museum visitor proposed by bringing his girlfriend to the exhibit and asking her to read a poem he had posted in advance on the Voices of Liberty website we designed. The website is integrated with the exhibit and handles the user-contributed content part of the experience.
And in case you were wondering, she said yes. Good thing the design calls for two seats. Read about our MJH project here. And: congratulations!
Two of the firm’s recent projects will be showcased in the exhibit “Retooling Industrial Sites” at the Center for Architecture in Philadelphia starting this month. The exhibit, which “will serve as a forum for the growing interest in industrial sites and urban manufacturing” will feature the recently completed Erie Canal Commercial Slip project (shown here), and the West Point Foundry Reserve project, both led by partner Keith Helmetag.
There will be a reception on opening night, February 5th, and the exhibit runs through March 26. Read more about the exhibit and the opening night event here.
The firm’s recent client, Peace Dividend Trust, whose Marketplace Recovery Project helps post-conflict countries recover economically by supporting the purchasing of local goods and services, is making expedited efforts in response to Haiti’s devastating earthquake. PDT, who had recently sent a team to initiate the project in Haiti, reached out to Emanuela Frigerio yesterday, requesting graphic design for this purpose.
As the originators of the Marketplace Recovery Project’s logo, C&G Partners donated “Build Local. Build Haiti.” lock-ups, in both French/Creole and English/Creole, and versions with and without web addresses, all executed quickly in order to get these graphics available as soon as possible.
Peace Dividend Trust has also put up a temporary web portal just for their Haitian mission, and you can read more about the developing program in Haiti here. Other designers and design organizations, such as AIGA, are encouraging support for Haiti’s recovery as well.
The website BroadwayWorld recently named the firm’s interactive exhibit at the Museum of Jewish Heritage in lower Manhattan as one of the site’s New York City’s Hot Topics. Read the full write up here, all Fresh posts on the project here, and find out more about the Voices of Liberty exhibit and interactives.
Building Markets, part of Peace Dividend Trust’s economic recovery efforts, has implemented their “Buy Local” logo with great success in the field, most recently in Timor-Leste.
Working in collaboration with the author, partner Emanuela Frigerio and her team recently designed Lake Antiquity, a full-color monograph of collages and found-language poems created over a twelve year period by artist Brandon Downing.
The firm’s recent exhibit work for El Museo del Barrio is featured in the December issue of GDUSA. Read the article, “Bi-Lingual Exhibition Design,” here. Read past Fresh posts about the El Museo project here.
C&G Partners has completed another project through the U.S. Broadcasting Board of Governors: a monumental sign for Radio Free Europe/Radio Liberty’s new headquarters in Prague. The facility is located on a busy street filled with cars and trolleys. The new main signage is large (because of the speed at which it must be read), angled (because of the oblique directions of approach) and built in two materials and two colors to separate the two languages.
Flavorwire picked up on the firm’s recent exhibit, “Voices of Liberty,” at the Museum of Jewish Heritage. The article includes four points about “why it’s cool” as well as a preview audio portion from the exhibit. Read Flavorwire’s full article and listen to the excerpt here. Read all Fresh posts about Voices of Liberty and MJH here.
Jocelyn Gonzales from Feet in Two Worlds, a project of the New School in NYC, has created a short video piece on the firm’s recent Voices of Liberty exhibit at the Museum of Jewish Heritage. The piece captures many of the moving voices in the exhibit experience. Museum Deputy Director Ivy Barsky, firm partner Jonathan Alger and Phillip Tiongson from technology collaborator Potion Design also lend their thoughts.
Read the accompanying article here. Read past posts about the Voices of Liberty exhibit here.
The firm’s Voices of Liberty project appeared today in eOculus, the newsletter of the New York chapter of the American Institute of Architects (AIA/NY) today. The write-up includes a nod to one of the voices in the exhibit, architect Daniel Libeskind:
The recently opened 2,200-square-foot Keeping History Center is the first permanent addition to the Museum of Jewish Heritage since the Kevin Roche John Dinkeloo and Associates-designed Robert M. Morgenthau Wing opened in 2003. Designed by the interdisciplinary design firm C&G Partners, and Potion, a design and technology firm, the center is located at the end of a special exhibition hall that contains the Garden of Stones Timekeeper, a time-lapse showcase of Andy Goldsworthy’s sculptural installation. With panoramic views of New York Harbor, modular Plyboo chevron-shaped benches echo the room’s position in relation to the Statue of Liberty. They are located in circular listening stations that play “Voices of Liberty,” a soundscape of immigrant voices describing arriving in America for the first time accessed via an iPod Touch. One of the voices is Daniel Libeskind, AIA, who arrived in New York in 1959.
C&G Partners did concept, exhibit, graphic and web design for the project. Collaborators Potion did concept and technology design and implementation. See the article in the online newsletter here.
C&G Partners, with design and technology collaborators Potion, have designed a new visitor experience named “Voices of Liberty” at the Museum of Jewish Heritage, in a gallery overlooking the Hudson River.
The firm’s newest exhibit project, “Voices of Liberty,” designed in collaboration with Potion, appeared in both Fast Company and in Time Out New York. The exhibit, which is installed in the Museum of Jewish Heritage’s “Keeping History Center,” focuses on the stories of immigrants to the United States, and features audio testimonials throughout the space. Fast Company quotes C&G Partners’ Jonathan Alger on the use of nontraditional exhibit items: “museums and libraries don’t just collect three dimensional things,” hence the utilization of new technologies, such as hand-held devices that respond to the visitor’s location in the space, to convey the story of the exhibit.
Time Out New York succinctly summarizes why the exhibit is worth visiting, filed under their “Why should I care?” line: “The center offers an experience that goes beyond staring at artifacts.”
The exhibit opens to the public on Friday, November 6th. Read more about it on the Museum’s website here.
Read the Fast Company article and listen to a sample testimonial here and read Time Out New York’s write up here.