We are very pleased to announce two new Partners of the firm: Maya Kopytman and Amy Siegel.
Maya Kopytman (left) has more than two decades of design experience in interface design for websites, software, and location-based experiences. Amy Siegel (right) brings over two decades of experience to the design of signage and wayfinding, environmental and print graphics. Read more…
C&G Partners has created a new brand identity, website and office display installations for Kaplan Thaler Group, the ad agency responsible for Aflac, Swiffer, and Wendy’s. Stay tuned for more – in the meantime, check out the sweet way KTG decided to celebrate their new brand.
Take another sneak peek of our work for KTG on their website and Facebook.
The firm’s recent client, Peace Dividend Trust, whose Marketplace Recovery Project helps post-conflict countries recover economically by supporting the purchasing of local goods and services, is making expedited efforts in response to Haiti’s devastating earthquake. PDT, who had recently sent a team to initiate the project in Haiti, reached out to Emanuela Frigerio yesterday, requesting graphic design for this purpose.
As the originators of the Marketplace Recovery Project’s logo, C&G Partners donated “Build Local. Build Haiti.” lock-ups, in both French/Creole and English/Creole, and versions with and without web addresses, all executed quickly in order to get these graphics available as soon as possible.
Peace Dividend Trust has also put up a temporary web portal just for their Haitian mission, and you can read more about the developing program in Haiti here. Other designers and design organizations, such as AIGA, are encouraging support for Haiti’s recovery as well.
Steff Geissbuhler has been appointed act as President of the Design Lions jury in Cannes, which is part of the Cannes Lions International Advertising Festival taking place from June 20th to June 26th. The festival is a global meeting place for communication industry professionals, and includes seven days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. As President of the Design Lions jury, Steff will participate in the Press Lions and Cyber Lions Awards Ceremonies in addition to the Design Lions.
Steff was also appointed to the jury in 2008. In the past year, he juried the Spikes Asia, an extension of the Cannes Lions in Singapore.
Building Markets, part of Peace Dividend Trust’s economic recovery efforts, has implemented their “Buy Local” logo with great success in the field, most recently in Timor-Leste.
Under Consideration posted an inspirational article by Partner Steff Geissbuhler in the “Brand New” section today. The editorial strays from the typical material covered on that website – mainly, new identity work – and instead describes Steff’s experience watching his brand identity for MercyCorps evolve over time. In the field, the logo has often been executed roughly and quickly, sometimes by hand and from memory, with the simplest materials. For other institutions, that would be bad news. But not in this case: here, it is a perfect match for the mission and purpose of the organization.
Read the article in full here.
The newly published book, Unimark International: The Design of Business and the Business of Design by Jan Conradi, will be released this coming Wednesday, December 9th at The Type Directors Club. Unimark, a firm that shaped the design era in the 1960’s and 70’s and whose influence still resonates today, has a personal connection with the firm via a memorable interview that took place in June 2004. When Jan was traveling Europe in research for this book, partner Emanuela Frigerio set up an interview for her to take place in Milan. Emanuela acted as translator for this sit down with former Unimark Milan designers, including Franco Gaffuri, Emanuela’s former employer.
C&G Partners has completed another project through the U.S. Broadcasting Board of Governors: a monumental sign for Radio Free Europe/Radio Liberty’s new headquarters in Prague. The facility is located on a busy street filled with cars and trolleys. The new main signage is large (because of the speed at which it must be read), angled (because of the oblique directions of approach) and built in two materials and two colors to separate the two languages.
The firm’s Director of Brand Strategy and Business Development, Leslie Sherr, has an article featured on today’s Marketing Daily homepage, filled with advice for marketers on how to best approach the financial services sector in a forever-altered economy. The article, titled “Communications In The ‘New Normal,’” includes ten points that marketers can use to help regain footing in their financial services strategies. Read the article in full online here.
On October 15th, Partner Steff Geissbuhler will present the firm’s identity and signage work for Morgan Stanley Smith Barney at the iMedia Connection Financial Marketing Summit. Steff will be presenting alongside Ramona Boston, CMO of Morgan Stanley, at 3 PM at the Metropolitan Club in New York City. The event is free to marketers and agency executives (seats by invitation only).
Request an invitation here. See full summit details here. See more on our work for Morgan Stanley Smith Barney here. Read a past Fresh post here.
The firm’s identity program for the Nonprofit Finance Fund was reviewed today at Brand New. Author Armin Vit writes, “…it’s nice to see a strong icon that is neither literal nor relying on visual pyrotechnics…This is a solid execution that works from logo to applications.” Read the entire review for yourself, including many reader comments, here. See a recent Fresh post about the project here. The NFF project was directed by partner Steff Geissbuhler.
Partner Steff Geissbuhler was just interviewed in the blog “Success Secrets of the Graphic Design Superstars.” He gives away some of his best secrets in the first paragraph, but read on for even more. In the end, says Steff, “Producing quality work is the essence of it all.”
Among the many financial services mergers to take place in 2009, the combining of Morgan Stanley and Smith Barney in early summer created an industry-leading global wealth manager with over 1,000 branches in the United States and significant international presence. The debut of this combined financial entity was rolled out with its new brand identity, created by C&G Partners.
The Nonprofit Finance Fund, a national leader in financing nonprofits, has recently unveiled a new brand identity, designed by C&G Partners. The new identity system reframes how funders, nonprofit organizations and those they serve can work with NFF to achieve optimal financial and operational health, and drives home the connection between an organization’s mission and the practical needs required to fulfill it.
The Museum of American Finance, with all core exhibits, interactives, and brand identity designed by C&G Partners, was named one of New York’s “Not Boring Museums,” and one of the “city’s best venues” in the latest issue of Time Out New York. Kind words: “must-see,” “often surprising,” and “interactive exhibits here are top-notch.”
The exhibit “OIL! Whales, Wells … What’s Next?”, originally designed by the firm to be installed for one summer at the Sag Harbor Whaling Museum, has just been reinstalled for a second season. Curated by our favorite East End museum director, Zach Studenroth, the exhibit traces the epic history of US energy addiction, from the days of whaling for lamp oil to the concerns of the present. See the New York Times article on last year’s opening here.
Partner Steff Geissbuhler’s early work in Switzerland for the pharmaceutical firm Geigy is currently featured in both an exhibition and a book. The exhibition, Good Design, Good Business, Schweizer Grafik und Werbung für Geigy 1940-1970 (Swiss Graphic Design and Advertising for Geigy), is currently on view at the Museum of Design in Zurich. The accompanying book, Corporate Diversity – Swiss Graphic Design and Advertising by Geigy, 1940-1970 (Lars Müller Publishers), is on sale now. Fan of Swiss design? See a short film on the exhibit here (caution: narration in Swiss German).
Here are more images from the book, and a few rare scans from Steff’s own archive from the early years:
Newsweek magazine just asked partner Steff Geissbuhler to weigh in on the Recovery logo. In the piece, Steff even “offered to do a redesign—free of charge.” Current issue on sale now.
Partner Steff Geissbuhler is featured in today’s St. Petersburg (Florida) Times, giving his professional opinion about the new visual identity for Recovery.gov. Steff “likes how the colors work together” but is otherwise, well, “outspoken”. Read the full article here.
The world tour continues. The bookmark designed by Ema Frigerio and the Adams team for the John Adams Unbound exhibit travels onwards at the fan site “Where in the World is John Adams?”. Latest stops: bumping into Al Sharpton and touring the Jefferson Library at Library of Congress, which is coincidentally another project of lead partner Jonathan Alger. Past post here.
