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Hearst Corporation
Good Housekeeping Institute
New York City
"The new institute allows Good Housekeeping to be more visible. Among other things, the institute serves as the backdrop for television segments."
-New York Times
This tour experience celebrates one of the company’s greatest and most enduring publications: Good Housekeeping. The exhibition interprets the Good Housekeeping Institute’s century of commitment to America’s consumers and women's advocacy.
Displays describe the magazine’s colorful history, the Good Buys award program, and a “Day in a Woman's Life”, using artifacts and interactive displays. The exhibits are adjacent to the Test Kitchen, Textile and Appliance laboratories, providing a you-are-there tour experience.
Planned in collaboration with Foster + Partners and Tishman Speyer; conceived at Chermayeff & Geismar Inc. and implemented by C&G Partners.
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