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Overture.com When GoTo.com could no longer be trademarked, and its business model changed to a Pay-For-Performance search engine, a new name and image were needed. At Overture's newly renovated offices, the oval symbol greets visitors in reflected neon. Elsewhere, an unorthodox, floor-mounted sign identifies the control room for website operations. These interior graphics and a reserved color palette reinforce Overture's new position as a stable venture in the dynamic internet industry. |
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