C&G Partners wishes all our wonderful clients, co-workers, colleagues, family and friends Peace, Prosperity & Joy in 2017.Read More
Alongside a new visual identity for our second decade, we're thrilled to formally announce a new firmwide mission for C&G Partners: Design for culture.
Several years in the making, this it the result of analysis of our own work over the first ten years of our studio, reflection on the world today, and internal discussion of how we can contribute. We have also been inspired by the academic field of cultural and social anthropology. C&G Partners will remain a multi-specialty creative studio, but now with a refined purpose. We are now dedicated to design for culture — from cultural organizations to organizational culture.
We were the first to use the word "multispecialty" to describe a design studio. Now, we are the first to dedicate ourselves to design for culture.
Here is the way we now describe what we do:
We believe in the untapped value of culture, the institutions that enrich it...Read More
As we begin our second decade, today we launch a redesign of our own visual identity. Our new logotype is intentionally straightforward, highly legible, makes better use of space, and is designed from the start to be a digital native.Read More
Small Project, Big Heart: Commemorating Allan Rosenfield at Columbia's Mailman School of Public Health
Unveiled this week, the Allan Rosenfield Tribute Wall designed by C&G Partners commemorates the public health legend and founding dean of the renowned Columbia University Mailman School of Public Health. Along with Rosenfield's family, in attendance were fashion icon and amfAR chairman Kenneth Cole, former Planned Parenthood President Faye Wattleton, and others who shared the late dean's commitment to protecting women's health and public health worldwide. C&G was privileged to plan and design the project, for our client Clare Rosenfield. Of all our projects, it might have the smallest footprint, but definitely has the biggest heart.
Above, Kenneth Cole (left) and Faye Wattleton (right) at the ceremonies. (Courtesy Columbia Public Health, Copyright Jeff Weiner.)Read More
Shakespeare Unauthorized, a provocative new exhibit designed by C&G Partners, is now on view at the Boston Public Library. Commemorating the 400th anniversary of Shakespeare’s death, the exhibition makes public the largest collection of the Bard’s work at any public institution. The project “pulls back the curtain on four hundred years of collaboration, confusion, and even literary deception that surround the plays, poems, and life of William Shakespeare.”
Although he is a cultural icon...Read More
Russell Reynolds Associates (RRA), with more than 370 consultants in 46 international offices, is a global leader in executive search and leadership consulting. Since 2014, C&G Partners has partnered with RRA's expert marketing team to create event branding, print, media, physical decor and signage for three annual events. Although the events were on different continents with different themes, our approach was the same each time: develop a unique event theme and visual identity that ties to the RRA brand, deploy it as ubiquitously as possible, and thoughtfully conceive all applications large and small. This approach has been fostered by the collaboration between C&G and RRA's own expert in-house marketing team. Without their expertise, encouragement, and willingness to explore creative possibilities, we would not have been able to produce this work.
This year, the 2016 RRA All Consultants Meeting in San Francisco required a tech-forward...Read More
The Boston Globepreviews Shakespeare Unauthorized at the Boston Public Library, opening to the public on Friday, October 14. "C&G Partners, which designed the installation at the McKim Exhibition Hall, took its cue for the exhibit from the classic line from “As You Like It”: “All the world’s a stage/And all the men and women merely players,” according to the article by Cristela Guerra. Read more on The Boston Globe.Read More
This fall, C&G Partners longtime client Union Square Partnership once again revealed the depth of the district's culinary community at the 21st Harvest in the Square. Chefs from neighborhood restaurants served signature dishes, used fresh local produce, and paired it all with local wines and microbrews. C&G Partners was once again tapped to create visual branding, event design and graphics for this mouth-watering annual fundraiser. Harvest purple and gold foregrounded curious botanical forms built from silhouettes of silverware, and the imagery spread across banners, menus, invitations, table top signs, posters, ads, and other Harvest material. The playful compositions were designed to suggest leaves in a burst of fall breeze. Most delicious of all, the event raised significant funds to support the community.Read More
The Smithsonian's newest museum in Washington, D.C., the National Museum of African American History and Culture (NMAAHC), made history when it opened this weekend as the only national museum exclusively dedicated to African American culture. C&G Partners is thrilled and overjoyed about this milestone for the Museum. We are also humbled to have played a small role, creating the digital Guestbook and Member Honor Roll that helps visitors leave something of themselves behind when they enter or leave. NMAAHC is the latest example of this digital guestbook project: there is a story behind the evolution of the idea, and a history of other installations leading up to this one.
To digitize the traditional elements of a guestbook...Read More