Keith Helmetag

  • C&G Partners wishes all our wonderful clients, co-workers, colleagues, family and friends Peace, Prosperity & Joy in 2017.

    C&G Partners Holiday Card 2017

    Learn more about our new mission here.
    Learn more about our new brand identity here.

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  • Alongside a new visual identity for our second decade, we're thrilled to formally announce a new firmwide mission for C&G Partners: Design for culture.

    Several years in the making, this it the result of analysis of our own work over the first ten years of our studio, reflection on the world today, and internal discussion of how we can contribute. We have also been inspired by the academic field of cultural and social anthropology. C&G Partners will remain a multi-specialty creative studio, but now with a refined purpose. We are now dedicated to design for culture — from cultural organizations to organizational culture.

    We were the first to use the word "multispecialty" to describe a design studio. Now, we are the first to dedicate ourselves to design for culture.

    Here is the way we now describe what we do:

    Purpose:

    We believe in the untapped value of culture, the institutions that enrich it...

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  • As we begin our second decade, today we launch a redesign of our own visual identity. Our new logotype is intentionally straightforward, highly legible, makes better use of space, and is designed from the start to be a digital native.

    C&G Partners

    Neue Haas Unica, by Monotype’s Toshi Omagari, forms the basis of the refresh...

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  • Partner Keith Helmetag will be part of the 2017 SEGD Global Design Awards jurors panel this year. A multiple SEGD Award recipient himself, Keith will bring decades of expertise in signage, wayfinding, exhibit and environmental design to the 10-person, multi-disciplinary panel. Now open for submission, the SEGD award is the only global program focused on user experiences in built environments. "Since 1987, the SEGD Global Design Awards have set the standard of excellence for experiential graphic design...from interactive multimedia environments to complex hospital wayfinding systems, and from branded corporate environments to museum exhibitions."

    SEGD Global Design Awards

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  • This month, Hearst is celebrating 10 years of their iconic New York City headquarters—Hearst Tower—with the exhibition Building with History: The Exhibit, featuring work by tower architects Foster + Partners. Here at C&G, we are looking back at our milestone projects for this longtime client, include the Hearst Tower sign program; the interactive exhibition for Hearst's flagship publication Good Housekeeping; and a construction barricade that could be called the biggest magazine rack in the world.

    Project image 1 for Hearst Tower Signage, Hearst Corporation

    Foster + Partners' 44-story addition to the original 1928, Art Deco building transformed Hearst Tower...

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  • Heartfelt congratulations to the Smithsonian National Museum of African American History and Culture (NMAAHC), opening to the public this past weekend in Washington D.C. with the help of many dignitaries and luminaries. The long-awaited NMAAHC is the only national museum exclusively dedicated to the documentation of African American experience, and C&G Partners is privileged to have played a role. Our Guestbook and Member Honor Roll for the museum gives visitors a new, digitally integrated way to leave something of themselves behind.

    national museum of african american history and culture
    Fuzheado, Source Wikipedia

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  • Just in: C&G Partners is featured in the first SEGD "Annual of Excellence." Considered the "yearbook of the experiential graphic design community," the Annual celebrates the best projects of 2016, drawn from SEGD's Global Design and Excellence Awards. Our award-winning project for the Sanford Lab Homestake Visitor Center is one of those selected that "represents changing paradigms in the design community...and raise the bar for better user experience," as described by SEGD CEO Clive Roux.

    SEDG Annual

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  • You still have time to submit your idea for the excellent Sappi Ideas that Matter grant, due next Friday, July 15th. Sappi's 17-year-old grant program produces great things, and C&G Partners is proud to be a past winner. For this Ideas That Matter season, we're posting images of the entire book we made with our past grant.

    Working with America's leading wildlife artist Deborah Ross and writer Alison Jolly, we created a bilingual (English and Malagasy) illustrated children's book to increase lemur awareness and literacy in both Madagascar and abroad. The folktale NyAiayAko (Ako the Aye Aye), follows a juvenile aye-aye (a type of lemur) named Ako living in a Madagascar forest. The 2005 edition of the book, conceived and designed at our predecessor firm, was so successful that UNICEF created a second special grant for a follow-up version of an additional 300,000 copies, to be distributed to every reading age student on the entire island nation.

    Enjoy this post (our longest ever) of our entire illustrated book "Ako the Aye-Aye".

    Sappi_Ideas that Matter_Ako the Aye-Aye

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  • The Society for Experiential Graphic Design (SEGD) announced the winning projects for the 2016 SEGD Global Design Awards this past weekend in Seattle. We are honored to have received an award in the Placemaking & Identity category, for the Sanford Homestake Visitor Center in Lead, South Dakota. The Awards features designers who are "experimenting with ways to enhance users’ enjoyment of the 'real' world with creative experiential designs that communicate," as per SEGD's description.

    Web Sanford Lab 03 (JPG)

    The project includes a suite of exhibits, media programs, and environmental graphics for a Visitor Center at Sanford Lab Homestake, a sophisticated astrophysics lab that was once home to the largest and deepest mine in the Western Hemisphere...

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  • Just in time for the weekend: a lighthearted clip of Star Trek actor, and Planetary Society Board Member, Robert Picardo touring our exhibits at Griffith Observatory in Los Angeles. His companion is the Observatory Curator, Dr. Laura Danly. We’re fans and friends of the film star, known to some as the Holographic Doctor, and of course very proud to have been a part of the Griffith renovation project that he mentions here.

    C&G Partners designed 20,000 square feet of new visitor experiences for Griffith...

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