Steff Geissbuhler at DesignThinkers 2008

Next week, Steff Geissbuhler will speak on the subject of "Making and Leaving a Mark" at the ninth annual DesignThinkers 2008 conference in Toronto. From Steff explores the thinking behind the creation of a logo, trademark or visual vocabulary and the many forms and personalities an identity can take on. Using his work as examples, Steff will discuss the problems of designing for other countries and languages as well as branding, establishing and projecting a personality, appropriateness and mission, international problems, working for government, media, cultural and nonprofit clients. Billed as an "annual journey into the creative process and a celebration of strategic design thinking," the DesignThinkers conference is hosted every year by RGD Ontario, the Association of Registered Graphic Designers of Ontario.