Fresh Project: Egg Strategy Mobile

The. Egg Strategy website, which launched earlier in 2011 (and also just won a WMA award), recently went live with a mobile version of their website by the firm.

The mobile website translates the oversized typography of the Egg Strategy printed matter and desktop website to the tiny screens of handheld devices. Each page can be accessed in almost exactly the same way as one might using a native application, all the while managing to present the entirety of the content from its bigger brother, based as it is, on a shared content management system and database. Egg staff updates one, and the other follows suit.