Fresh Project: Guardian Life "Be Meaningful" Campaign

In honor of National Equal Pay Day, announced today by the White House, we'd like to profile a new social media campaign about women in the workplace. Called " Be Meaningful ," it was recently designed by C&G Partners for Guardian Life . “Recognizing the impact and influence of women , be meaningful is a forum for professionals to mentor and connect, sharing advice and experience.” Ongoing social content includes personal and professional stories from successful women across the country, articles and research on women in the U.S. workforce; and career tips from experts, executives, recruiting directors, HR managers, and others. C&G Partners designed the visual identity, campaign graphic style, and the initial set of images and infographics. The firm also filmed and produced the short video interviews for the campaign. A compilation video of interviews was then produced, centered on the theme of giving career advice for young women starting their careers in the field. See (and like!) the project here .