Fresh Press: "Exhibits Designed by Jonathan Alger Teach Us New Ways of Looking"

Interior Design Magazine just profiled Partner Jonathan Alger as part of their "Crosslines" monthly feature. In the article, titled "O Say Can You See: Exhibits Designed by Jonathan Alger Teach Us New Ways of Looking", Jonathan "discusses why objects can't be separated from ideas, how exhibitions are like filmmaking, and what museums have in common with Starbucks coffee."

Excerpt: What's the future of exhibition design? If you think about it, libraries, museums, theme parks, and Starbucks are all learning from one another, becoming similar. Theme parks have museum-quality installations, while museums are talking more about "visitor experience." They're competing with each other for audiences and seeing that design is a competitive tool—just as it is everywhere else. Article by Aric Chen. Photograph (above) by Eric Laignel.