Sneak Peek: Chase Employer Brand

To launch a new worldwide employer brand for longtime client Chase, we created a short animated piece using pieces ("blue chips") of Chase's famous blue octagon mark. Our new friend "Chip" plays different roles throughout the piece to illustrate the four main pillars of Chase's new employer value proposition.

Design, motion and music were all done in-house by C&G; Partners. The firm also designed all materials for the rest of the employer brand launch campaign, which will appear in a followup post here soon.