ACE: American Cinema Editors

American Cinema Editors (ACE), an honorary society of motion picture editors founded in 1950, sought an identity that would expose their craft to a larger audience. The resulting solution uses the shape of the letter “E” to mirror the sprocket holes in 35mm film. By adding other letters to ACE, new words are formed—FACE, GRACE, RACE, TRACE, EMBRACE—that provide larger themes for exploring the world of film. The name becomes a building block within a flexible system of visual communication.