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FEED Magazine FEED, a leading online journal of opinion, realized they had outgrown both their visual identity and the original format of their website. The result was a new logotype, a new strategy for site architecture, and a new editorial direction for the layout of their pages. The project included both the design direction and contributing ideas to editorial organization and emphasis throughout the site. A simpler color palette for both the website and business-to-business materials was created, while certain elements of the existing look and feel of the site were salvaged and reused. Illustrations, previously presented in tight rectangular boxes, were freed up and represented in silhouette form to break up the grid. |
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