When the data is always vital but dense, how can one financial services website stand out from another? Having reconceived Calamos Investment’s brand identity, C&G Partners set about redesigning the company’s website to translate the brand’s visual language into a user experience about what makes investing with Calamos unique and different.
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When the data is always vital but dense, how can one financial services website stand out from another? Having reconceived Calamos Investment’s brand identity, C&G Partners set about redesigning the company’s website to translate the brand’s visual language into a user experience about what makes investing with Calamos unique and different.
C&G Partners is known for explaining abstract concepts through inventive ways that dramatize the data’s significance, communicating complex ideas in ways that are simple, bold and memorable. Among the most transformative changes was the organization and display of information within an intuitive navigation system that had the benefit of making all the content more accessible. Long passages of text were translated into visual data through the use of graphs, charts and branded visuals that make financial information interesting and attractive.
