Claiborne

Packaging takes the essence of graphic design and shifts it into three dimensions. These seasonal gift sets all sprang from a common theme: the use of simple, repetitive patterns as a unifying visual theme. The results were bold, bright, and well-suited for store displays: retail associates could easily stack them together, creating a multitude of different designs. Typography was kept to a minimum, while the list of contents and legal information were discreetly handled, either on the back of the box, or on a protective sleeve to be removed after purchase.

Designed at Chermayeff & Geismar Inc.