Index Corporation

This new identity employs a hexagon that grows out of the Index wordmark to communicate both the strength of the brand and its diversity. The hexagon is a traditional Japanese symbol of family. The hexagon also suggests organic, stable growth, where each piece supports the others uniformly and harmoniously. In this way the identity system expresses Index’s aspirations as a growth-oriented company, with an inherent strength suggested by the bold and bright lowercase letters that comprise the wordmark.