C&G Partners created a visual brand, exhibit and interactives for a new initiative of JPMorgan Chase & Co., in conjunction with the King Center in Atlanta. The King Center Imaging Project digitizes tens of thousands of Dr. Martin Luther King Jr.’s inspirational and historic documents for public use. The firm’s touring exhibit allows visitors to study and interact with Dr. King’s documents in high resolution and experience first-hand the process of digitization used in the lab.
Read more…
C&G Partners created a visual brand, exhibit and interactives for a new initiative of JPMorgan Chase & Co., in conjunction with the King Center in Atlanta. The King Center Imaging Project digitizes tens of thousands of Dr. Martin Luther King Jr.’s inspirational and historic documents for public use. The firm’s touring exhibit allows visitors to study and interact with Dr. King’s documents in high resolution and experience first-hand the process of digitization used in the lab.
The project includes interactive stations featuring four of Dr. King’s most famous written works: the “I Have a Dream” speech, the “Letter from Birmingham Jail”, his Nobel Peace Prize acceptance speech, and the “Drum Major Instinct” sermon. The documents come alive with multimedia annotations, asides, images and videos. Visitors can write their own dream, have it scanned, and add it to a wall with hundreds more. The exhibit includes drawers full of high-resolution, annotated document reproductions for visitors to hold and examine, and a video about the digitization project. C&G Partners also created the visual brand, exhibit staff livery, takeaways and other items.
