Morgan Stanley Smith Barney

C&G Partners created the brand identity for Morgan Stanley Smith Barney, a new global leader in wealth management that combines Morgan Stanley’s Global Wealth Management Group, Citi’s Smith Barney in the U.S., Quilter in the UK, and Smith Barney Australia. The joint venture features over 18,500 financial advisors at 1,000 brokerage locations around the world. C&G Partners designed the newly combined logo which was then extended to all print materials, launch kit, web portal and signage standards.