American Society of Landscape Architects, NY Chapter Identity

This new identity abstracts urban hardscape and flora motifs to create an appropriate image for an organization that takes on the stewardship, planning, and design of the state’s cultural and natural environments. The brand has evolved from a recent launch at the Society’s gala and awards ceremonies to a broader graphics program, applied to online newsletters, website and mobile platforms, as well as touchpoint graphics, cards and event brochures.