iConectiv Identity

The formerly-named Telcordia develops market leading solutions that enable operators to interconnect networks, devices, and applications critical to evolving the global telecommunications marketplace. After a successful merger with Ericsson, they realized the need for a new name and identity that would expose their innovative products to international audience, and communicate their new positioning as a subsidiary of a leading global player in the field of telecommunications. The new name, iconectiv, was selected for its immediate communicative quality, transcending language and cultural barriers, and positioning the company as a relevant B2B player in the field of international mobile communications. The new identity followed suit with a bold and simple visual approach, capitalizing on the motif of connectivity and simplicity.