Morgan Stanley Smith Barney Sign Guidelines & Implementation Worldwide

Building on the launch of a new logotype, print graphics and web home page developed by the firm, C&G Partners has created a 70-page comprehensive exterior and interior sign guideline manual available on-line to corporate marketers and sign fabricators. The guidelines were created using insight from prototypes, value engineering as well as insights about efficient lighting and sustainability. The sign program is being rolled out at over 800 branches worldwide under the design compliance supervision of C&G Partners.

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