National Parks of New York Harbor Identity System

Many people are surprised to discover there are so many national parks and destinations in and around New York City. In an effort to build public awareness, a distinctive identity program was created. The goal was to develop a memorable graphic system to identify the family of sites while also allowing each location its own unique image. Ultimately, 23 separate wordmarks were created from a whimsical, changing alphabet inspired by the specific features of each place. Designed at Chermayeff & Geismar Inc.