Univision Identity and Sales Collateral
Univision was the first American television network to be broadcast exclusively in Spanish nationwide. The network’s remarkable growth required a new brand identity to project a vibrant, contemporary image and boost Univision’s visibility in an increasingly competitive communications market. The logo is only a part of a comprehensive visual identification system touching on Univision's corporate media, network affiliates, and various publications. Today, Univision is the fifth largest television network in the country. Designed at Chermayeff & Geismar Inc.