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Gannett & USA Today Headquarters
McLean, Virginia
This corporate headquarters contains a state-of-the-art newsroom, executive offices and employee facilities surrounded by a sylvan campus with terraces and a baseball field.
The interior sign system incorporates glass and steel to reflect the architecture’s modern aesthetic. Every sign has been carefully integrated into the interiors as well as coded to assist in the building operations. The sign program incorporates a kit-of-parts and establishes a clear hierarchy of information allowing for change at this fast-pace media enterprise.
The sign program was planned in collaboration with Kohn Pedersen & Fox Architects.
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