Associate Partner, Alin Tocmacov, presented at the 2018 SEGD Exhibition & Experience event in Washington D.C. on August 23–24. In “Unlimited Possibilities: Innovating with Best Practices for Digital Experiences,” Alin described processes to design for “phygital culture," create emotional environments and make memorable experiences. He used case studies, including the Museum of the Bible, to showcase how new technologies impact our expectations in experience design and what it takes to keep up with the ever-changing digital evolution.
The great Pacific Garbage Patch three times the size of France may be an inescapable reality, but the circular economy and design can provide a sustainable solution according to independent strategist Katja Bartholmess who presented at this month's Culture Crunch: Design for Sustainable Culture. Along with explaining circularity and its practical applications by major corporations, Katja detailed how design plays a large part in the new economy through product development, services, and engineering as well as influencing behavior. The session was followed by a brainstorm about ways in which C&G Partners can adopt sustainable practices across disciplines.
Storytelling plays a central role in the C&G Partners-designed interactive ice cream museum at the new Ample Hills Creamery factory in Red Hook, Brooklyn. In addition to the 12,500 sq. ft. production space, currently the largest ice cream factory in NYC, the location features an additional 2,000 sq. feet for the interactive ice cream museum, retail dipping counter, and expansive party areas. The visitor journey recounts how cofounder husband and wife duo Brian Smith and Jackie Cuscuna became ice cream purveyors, explains the manufacturing process, and highlights the fast-growing company’s local roots. This includes wall graphics incorporating the line from Walt Whitman’s Crossing Brooklyn Ferry that inspired the its name: “I too lived—Brooklyn of ample hills was mine.”
“LGBTQ+ San Diego: Stories of Struggles and Triumphs” opened last week at the San Diego History Center—ahead of San Diego Pride weekend, held only a short walk away from the exhibit location. C&G Partners is proud to design the first exhibition in Balboa Park focused on the city’s lesbian, gay, bisexual, and transgender community. The show drew staggering 2,000 visitors during the opening week with an expected 250,000 visitors during its run until January 2020.
The emotion of the crowd was the inspiration C&G Partners drew on to design “Comeback Season: Sports After 9/11,” the special exhibition at the National September 11 Memorial & Museum. The exhibition explores how sports and athletes helped console a grieving nation, unite the country, and provide a reason to cheer again following the 2001 attacks.
Hurricane season 2018 has begun. For over four years, C&G Partners has been working with NYC Emergency Management to design Know Your Zone, the city's hurricane awareness campaign that encourages New Yorkers to find out which zone they live in. Running through this year's season (June 1 until November 30), the 2018 campaign includes new PSA videos of a diverse array of real New Yorkers who survived hurricanes and have been trained as volunteers to support NYC first responders. The interview-style videos were produced, scripted, filmed, and directed by C&G Partners in conjunction with Cruz Dann Productions.
How do you make a university welcome center inviting, inclusive and accessible to the deaf community? This was our challenge when designing the visitor experience of the newly unveiled Maguire Welcome Center at Gallaudet University (GU), a premier institution of learning, teaching, and research for the deaf and hard-of-hearing. For the project, C&G Partners worked in collaboration with the university and Dangermond Keane Architecture to create a visitor experience specifically for “deaf eyes.” You can read the press reviews on Graphic Design USA and SEGD.
The captivating year-long social media, website, and exhibit program designed for the Leo Baeck Institute, 1938 PROJEKT, received local and international media coverage in Communication Arts, Dexigner, Campaign US, The Drum, Designbote, Lisbon Art Center & Studios, and Art for Life among others. The project commemorates the 80th anniversary of the terrifying events of Kristallnacht in Nazi Germany by featuring archival documents that tell the story of how German-speaking Jews perceived the year leading to the fateful event that many see as the beginning of the Holocast. Falling on April 11/12 this year, Holocast Remembrance Day brings special significance to the project.
Transforming bioscience into modern art is the heart of the 2017 Rockefeller University Annual Report, that won a 2018HOW International Design Award in the Annual Reports/Brochures category. The print annual report and accompanying website feature actual biomedical imagery generated in University labs that were converted it into watercolors. The design is refined and subdued but pops off the page, highlighting the University's unique approach to bioscience.
The HOW International Design Awards has been recognizing excellence on a global scale for 25 years now—and honor entries from all over the world in various design categories every year.
