Fresh Projects

  • Just in time for Washington's Birthday , AKA President's Day, C&G Partners has designed the guide for a new walking tour entitled "George Washington's New York." Created for the National Parks of New York Conservancy with support from The History Channel and the Alliance for Downtown New York, the walking tour guide features numerous rare historical images from the Fraunces Tavern Museum and New-York Historical Society.

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  • As part of the firm's ongoing relationship with the Federal Reserve Bank of Atlanta, we have just completed the installation of new exhibits in the Jacksonville branch. This supersize $100k bill (now you know which President is featured on that rare denomination ) greets visitors to the Bank's main public space. Other exhibits in Jacksonville's facilities are modular...

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  • The Grand Opening at the Darien Public Library continues, with a popular new lecture series and other special events, all featuring the line of printed materials (and brand identity ) crafted by C&G Partners. A full set of the materials produced so far arrived in our office this week:

    Gone are the laminated library cards of the past: the C&G team...

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  • C&G Partners has created a new identity, new website and new stationery for renowned New York-based architectural photographer Chuck Choi. Chuck has been commissioned by many notable architects, and we are honored that he also counts C&G Partners itself as a repeat client.

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  • C&G Partners has created a logo designed to be in continuous movement. The original logo for Argentinian broadcaster Artear was designed in 1994 by C&G Partners' Steff Geissbuhler with Henricus Kusbiantoro at Chermayeff & Geismar Inc. Like the flag of Argentina , the original logo was inspired by the Argentinian sun, but made of interlocking elements around an open center. In the ensuing years, Artear grew to operate numerous channels and cable stations, and needed a new brand architecture for all their properties. Time had also come to change the official name of the flagship, Canal 13 (Channel 13), to its nickname, El Trece (The Thirteen). Artear returned to Steff in 2008 for some new thinking, a refresh of the brand identity and a new brand architecture for their many subsidiaries. Because most people experience the identity during a broadcast, not in static form, the reinvented mark was built to be in continuous, elegant motion. First, a three-dimensional take on the original mark was modeled:

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  • The new Darien Library , one of the top 10 small libraries in the nation, opens this Saturday, January 10th, with an all-new identity and signage by C&G Partners. For more information about the opening events, click here .

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  • Yesterday, C&G Partners launched a new website, a new visual brand, and new print collateral for the Samuel H. Kress Foundation , a leading US organization in the advancement of the history, conservation, and enjoyment of European art, architecture, and archaeology from antiquity to the 19th Century. Here are some images from the branding, print and web projects, which use beautiful images and stories of the Kress collection itself to make the user experience memorable.

    The new logotype. The elegant shape of the “K” was inspired by a decorative architectural detail from an S.H. Kress & Co. Art Deco building.

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  • Today, on Friday, November 21st, the Star-Spangled Banner exhibition opens to the public at the National Museum of American History in Washington DC. Partner Jonathan Alger has been working on the project for eight years, since 2000. Sneak peek posts here and here .

    Some early press mentions are already in. Here is a quick roundup (all excerpts originate in separate articles): ...there’s no doubt that the centerpiece of the renovated museum—the American flag that inspired Francis Scott Key to write his famous poem—has never looked more magnificent. It’s inspiring as it sits behind a 35-foot glass wall in a theaterlike space, dimly lit to recall “dawn’s early light.” – Washington Post The new Star-Spangled Banner exhibit is … fantastic; the flag is huge and it looks like it’s floating in its case. – Washington Post Read More

  • On Friday, the National Museum of American History will reopen in Washington DC, with a new centerpiece exhibition about the Star-Spangled Banner, the flag that inspired the national anthem. (Previous sneak peek here .) The Museum has been tracking the progress of the building-wide renovation with a blog and Flickr photostream . C&G Partners, along with collaborators Chermayeff & Geismar Studio , have been leading exhibit design on this project for eight years. More credits at the bottom of the post. In celebration of opening week, here are a few images from behind the scenes, starting with the Star-Spangled Banner being unrolled onto the display table by a team of conservators (Photos: Smithsonian):

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  • Here are some more images from the FDIC project designed by C&G Partners, shot on location in Washington DC. Learn more about FDIC, the agency that insures American savings accounts, here . Previous Fresh post here .

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