Fresh Projects

  • C&G Partners has created a logo designed to be in continuous movement. The original logo for Argentinian broadcaster Artear was designed in 1994 by C&G Partners' Steff Geissbuhler with Henricus Kusbiantoro at Chermayeff & Geismar Inc. Like the flag of Argentina , the original logo was inspired by the Argentinian sun, but made of interlocking elements around an open center. In the ensuing years, Artear grew to operate numerous channels and cable stations, and needed a new brand architecture for all their properties. Time had also come to change the official name of the flagship, Canal 13 (Channel 13), to its nickname, El Trece (The Thirteen). Artear returned to Steff in 2008 for some new thinking, a refresh of the brand identity and a new brand architecture for their many subsidiaries. Because most people experience the identity during a broadcast, not in static form, the reinvented mark was built to be in continuous, elegant motion. First, a three-dimensional take on the original mark was modeled:

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  • The new Darien Library , one of the top 10 small libraries in the nation, opens this Saturday, January 10th, with an all-new identity and signage by C&G Partners. For more information about the opening events, click here .

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  • Yesterday, C&G Partners launched a new website, a new visual brand, and new print collateral for the Samuel H. Kress Foundation , a leading US organization in the advancement of the history, conservation, and enjoyment of European art, architecture, and archaeology from antiquity to the 19th Century. Here are some images from the branding, print and web projects, which use beautiful images and stories of the Kress collection itself to make the user experience memorable.

    The new logotype. The elegant shape of the “K” was inspired by a decorative architectural detail from an S.H. Kress & Co. Art Deco building.

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  • Today, on Friday, November 21st, the Star-Spangled Banner exhibition opens to the public at the National Museum of American History in Washington DC. Partner Jonathan Alger has been working on the project for eight years, since 2000. Sneak peek posts here and here .

    Some early press mentions are already in. Here is a quick roundup (all excerpts originate in separate articles): ...there’s no doubt that the centerpiece of the renovated museum—the American flag that inspired Francis Scott Key to write his famous poem—has never looked more magnificent. It’s inspiring as it sits behind a 35-foot glass wall in a theaterlike space, dimly lit to recall “dawn’s early light.” – Washington Post The new Star-Spangled Banner exhibit is … fantastic; the flag is huge and it looks like it’s floating in its case. – Washington Post Read More

  • On Friday, the National Museum of American History will reopen in Washington DC, with a new centerpiece exhibition about the Star-Spangled Banner, the flag that inspired the national anthem. (Previous sneak peek here .) The Museum has been tracking the progress of the building-wide renovation with a blog and Flickr photostream . C&G Partners, along with collaborators Chermayeff & Geismar Studio , have been leading exhibit design on this project for eight years. More credits at the bottom of the post. In celebration of opening week, here are a few images from behind the scenes, starting with the Star-Spangled Banner being unrolled onto the display table by a team of conservators (Photos: Smithsonian):

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  • Here are some more images from the FDIC project designed by C&G Partners, shot on location in Washington DC. Learn more about FDIC, the agency that insures American savings accounts, here . Previous Fresh post here .

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  • Opening to the public on Tuesday, November 18th, this interactive exhibit designed by C&G Partners celebrates the 75th anniversary of the Federal Deposit Insurance Corporation (FDIC), the independent deposit insurance agency created by Congress in 1933 to maintain stability and public confidence in the nation's banking system. The exhibition, open to the public on 17th Street in Washington, DC, a block from the White House, steps through the history of the institution, the forces that steered its evolution, and its mission to protect the financial well-being of all Americans. Originally planned to be a year of retrospective celebration, the anniversary year actually fell during one of the most hard-hitting financial crises of modern times.

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  • Next week, on Friday, November 21st, the National Museum of American History will open to the public after a long renovation. The new centerpiece of the Museum will be an exhibit of the Star-Spangled Banner, the flag that Francis Scott Key saw when he was inspired to write the National Anthem of the United States. C&G Partners, in collaboration with...

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  • A C&G Partners team led by Emanuela Frigerio has launched a new eco-friendly water bottle design as part of a campaign for Riverkeeper, the organization focused on the Hudson River watershed that started the riverkeeper trend throughout the country. The bottle is made from reusable, lightweight, tinted stainless steel and communicates the environmental importance of drinking local water versus bottled water. This product is part of a larger design project for Riverkeeper that will be featured here in the weeks to come. Here is a sneak peek of all four bottle colors:

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  • A C&G Partners team led by Keith Helmetag designed the exhibits inside a new visitor center for the Nemours Mansion & Gardens in Wilmington, Delaware. Designed as a walk through time, the exhibition follows the interwoven narratives of the DuPont family and the parallel events of world history of the time. The exhibition serves as both an overture and a finale to a grand tour of the home and grounds. The visitor center is a key component of a major restoration. The Mansion was originally designed by Carrere and Hastings , the architects of the New York Public Library and Frick Mansion. It is fully "one acre under one roof" and includes the largest formal French garden in America. The original owner was Alfred I. duPont, who believed that “it is the duty of everyone in the world to do what is in his power to alleviate human suffering.” His Nemours Foundation continues to improve the lives of children today.

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