Storytelling plays a central role in the C&G Partners-designed interactive ice cream museum at the new Ample Hills Creamery factory in Red Hook, Brooklyn. In addition to the 12,500 sq. ft. production space, currently the largest ice cream factory in NYC, the location features an additional 2,000 sq. feet for the interactive ice cream museum, retail dipping counter, and expansive party areas. The visitor journey recounts how cofounder husband and wife duo Brian Smith and Jackie Cuscuna became ice cream purveyors, explains the manufacturing process, and highlights the fast-growing company’s local roots. This includes wall graphics incorporating the line from Walt Whitman’s Crossing Brooklyn Ferry that inspired the its name: “I too lived—Brooklyn of ample hills was mine.”Read More
How do you make a university welcome center inviting, inclusive and accessible to the deaf community? This was our challenge when designing the visitor experience of the newly unveiled Maguire Welcome Center at Gallaudet University (GU), a premier institution of learning, teaching, and research for the deaf and hard-of-hearing. For the project, C&G Partners worked in collaboration with the university and Dangermond Keane Architecture to create a visitor experience specifically for “deaf eyes.” You can read the press reviews on Graphic Design USA and SEGD.Read More
C&G Partners continues their work with the iconic St. Patrick’s Cathedral in New York City as they near the completion of a once-in-a-century restoration and conservation project. To honor the generosity of their many patrons, the Cathedral commissioned C&G to design a system of donor signage. The program uses classical letterforms hand carved into stone and wood surfaces.Read More
Final touches at the U.S. Embassy in London, including signage and graphics done by C&G Partners, are being installed as part of an on-going process to relocate State Department operations in their new Battersea headquarters. Congratulations to the extensive team: Kieran Timberlake architects, landscape architects Olin, and others.
Featured below is a CNC milled and hand carved seal as well as listing of Ministers and Ambassadors that anchors the reception lobby. Stay tuned for more photographs featuring our interior and exterior signage and wayfinding program.Read More
When is a design studio an art gallery? At the "After—Hours" opening reception in the studio one evening last week, art and art lovers took over C&G Partners as friends, family, and designers mingled over prosecco, charcuterie, and beats by DJ Keith Madden. Whether it was animations and films in the conference room, watercolors hung on the closet doors, or immersive installations in the restrooms, all the art was created by C&G staff after hours, reflecting the multidisciplinary professionals that have made C&G their home. And did we mention the prosecco?
Check out the artwork we all made at the After—Hours website.
Greg Mulholland and Isabel SanchezRead More
Yesterday, C&G Partners hosted an SEGD NY / Small Talks. Big Ideas. event that continues the studio's long-term commitment to the SEGD community. Bringing together a few dozen local SEGD members, the evening included a presentation by studio Partners Jonathan Alger, Keith Helmetag, and Amy Siegel. We shared some of the behind-the-scenes details of recent mapping projects, and SEGD award-winning exhibition projects Sanford Lab Homestake Visitor Center and Against the Odds. Many thanks to the SEGD NY Chapter Chairs for setting up this event, and see you next time!Read More
Alongside a new visual identity for our second decade, we're thrilled to formally announce a new firmwide mission for C&G Partners: Design for culture.
Several years in the making, this it the result of analysis of our own work over the first ten years of our studio, reflection on the world today, and internal discussion of how we can contribute. We have also been inspired by the academic field of cultural and social anthropology. C&G Partners will remain a multi-specialty creative studio, but now with a refined purpose. We are now dedicated to design for culture — from cultural organizations to organizational culture.
We were the first to use the word "multispecialty" to describe a design studio. Now, we are the first to dedicate ourselves to design for culture.
Here is the way we now describe what we do:
We believe in the untapped value of culture, the institutions that enrich it...Read More
As we begin our second decade, today we launch a redesign of our own visual identity. Our new logotype is intentionally straightforward, highly legible, makes better use of space, and is designed from the start to be a digital native.Read More