As an incubator for C&G's mission, design for culture, our monthly internal workshop series, Culture Crunch, explores big questions. What is culture? How does culture unlock relevance? What relationship do people have with culture? How can cultural strategy help a client’s bottom line?
In our August session, these inquiries were answered by guest Brand Stategist Meg Asaro and Design Researcher Anthony Alvarez. The lively presentation explored the ecosystem, identity, and aspirations of culture, as well as how semiotics leads to meaningful communication. Many thanks to Meg and Anthony for an inspirational hour.