Steff Geissbuhler in TAXI

Steff Geissbuhler was just interviewed in TAXI. In the interview, he shares some of his philosophy about branding, design, mergers and a few other things. Along the way, TAXI kindly calls Steff "one of the industry's most established veterans on branding" and suggests that he has been "helping to 'invent the entire category' of corporate identity."