This spring, Partner Steff Geissbuhler will be judging the best of 2010 identity work along with four others: two of them designers, two of them clients as part of the Brand New Awards. The competition is part of UnderConsideration, and was created to include a focus not just on "concept and execution but with an increased level of scrutiny toward strategy and business," by including both types of judges. Submissions are accepted now through March 31 for students and professionals from any country, and judging will take place April 7 through 9 in Austin, TX.