"The Kindertransport is the most important rescue effort of Jewish children leading up to World War II. It rescued an estimated 10,000 children generally from the German-occupied territories." This NY1 piece features celebrated therapist Dr. Ruth Westheimer—herself one of the thousands of rescued Jewish children—and showcases the exhibition "Kindertransport – Rescuing Children on the Brink of War," on view at the Center for Jewish History. Seen on camera: design elements like the wall of tags, inspired by manila tags worn around the necks of refugee children during the Kindertransport as a form of identification. Watch more in "Dr. Ruth Reflects on Escaping Nazi Germany 80 Years After the Kindertransport."Read More
"The Neighborhood Your Brand Built" a session at last week's International Downtown Association (IDA) Conference and Tradeshow, San Antonio, explored how urban districts rely on brands to express their essence and deliver impressions—especially in an age of social media and global competition. Moderated by Managing Partner, Jonathan Alger, the talk show-style session included a case study of our rebranding for longtime client Union Square Partnership. Also featured was place branding by Oak Park Economic Development Corp and Centro San Antonio. The variation in scale, geography, and governance of the three districts helped emphasize the vital role of branding in expressing the character of a location.Read More
British publications Transform and Communicate covered the ongoing collaboration between C&G Partners and Union Square Partnership to rebrand the union square neighborhood. "NYC is a pretty distracting place. You need a strong, clear visual strategy to stand out. And, with Union Square, one of the only truly round-the-clock communities amid the commercial bustle of New York City, the collaboration...pinpoints the square as a cultural, social, and welcoming retreat," according to the articles. Read more at Transform and Communicate.Read More
For the 80th anniversary of the terrifying events of Kristallnacht in Nazi Germany, C&G Partners worked with the Leo Baeck Institute to develop "1938 PROJEKT: Posts from the Past". The year-long social media, web and exhibit program presents 365 daily posts of archival documents from the year 1938. In transposed real time, they tell the story of how Jewish citizens perceived that increasingly fateful year. C&G Partners developed the project’s visual identity and crafted social, web and physical experiences.Read More
C&G Partners' latest design work for longtime client Union Square Partnership rolled out last week for the organization’s 22nd annual Harvest in the Square, its annual fundraising event where 50+ neighborhood restaurants provide food, with all proceeds going to park beautification and maintenance.Read More
Today is your last chance to catch Citi Summer in the Square, the summer-long event by Union Square Partnership that takes over Union Square every week with over 100 events, from fitness classes and family-friendly games to live music and dance. C&G Partners created the original visual identity and this is our third summer of producing new print collateral, graphics, and streetscape elements.Read More
On April 22, the Earth Day March for Science in Washington was a celebration of the "role that science plays in each of our lives and the need to respect and encourage research that gives us insight into the world." C&G was proud to contribute to the cause, writing and designing t-shirts, posters, and stickers for our longtime client The Optical Society (OSA). Because OSA is the leading professional association in optics and photonics, it was only natural to suggest slogans like "Don't Mess With Science, We Have Lasers" and "See the Light, Fund Science."Read More
Alongside a new visual identity for our second decade, we're thrilled to formally announce a new firmwide mission for C&G Partners: Design for culture.
Several years in the making, this it the result of analysis of our own work over the first ten years of our studio, reflection on the world today, and internal discussion of how we can contribute. We have also been inspired by the academic field of cultural and social anthropology. C&G Partners will remain a multi-specialty creative studio, but now with a refined purpose. We are now dedicated to design for culture — from cultural organizations to organizational culture.
We were the first to use the word "multispecialty" to describe a design studio. Now, we are the first to dedicate ourselves to design for culture.
Here is the way we now describe what we do:
We believe in the untapped value of culture, the institutions that enrich it...Read More
As we begin our second decade, today we launch a redesign of our own visual identity. Our new logotype is intentionally straightforward, highly legible, makes better use of space, and is designed from the start to be a digital native.Read More