Project image 1 for Identity & Collateral, Chuck Choi

Project image 2 for Identity & Collateral, Chuck Choi

Project Image for Brand Identity, Chuck Choi

Project image 3 for Identity & Collateral, Chuck Choi

A new identity and collateral for renowned New York-based architectural photographer Chuck Choi. Commissioned by many notable architects, Chuck also counts C&G Partners itself as a repeat client. The bold, stacked logotype was inspired by the observation that the two words already read like a particularly relevant sound effect: the mechanical release of a camera shutter.