Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations
Kaplan Thaler Group, Participatory Installations

For Kaplan Thaler Group, the advertising agency that created the famous AFLAC campaign, C&G Partners was asked to create a series of installations to celebrate the company’s new visual brand, also designed by CGP. Instead of creating a series of routine branded environments, the final result is a set of constantly-evolving participatory installations that encourage staff creativity, collaboration, innovation and fun.The installations include signage for each employee that they write and rewrite themselves, tongue-in-cheek editable flowcharts on how to cope with everyday office situations, and a Lite-Brite wall for creating spirited glowing graffiti. One of the more striking installations is a giant neutral sculptural face in a main public space. Employees answer a question of the day by writing a post-it note reply and affixing it to the face in a way that quickly becomes a different hairstyle every day as the notes accumulate.

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