VDA, formerly Van Deusen Associates, a vertical transportation consultancy with headquarters in New Jersey, offers comprehensive design and engineering services for elevators and various other types of lift systems.
VDA came to us to redesign their existing website to better reflect and speak to the innovative, modernized client base they serve, in particular, architectural firms, and draw focus to the experience and expertise of their team. The primary area of the website is a portfolio of their projects, represented through clear, bold photos in carousels.
To highlight their growing international clientele, a map toggle places the projects in a global context. To focus on their biggest assets – their expert team members – each project is tied to one or more of the staff members, and leads to a robust biography with their professional history.
We adapted their original color palette from maroon to a rich, sophisticated yet vibrant red to maintain consistency with their identity, but update its appearance. We also capitalized on the verticality of their industry in our side design, from the persistent left hand column “easter egg” to the way the company’s timeline on the History page expands vertically.