Maya Kopytman

  • Alongside a new visual identity for our second decade, we're thrilled to formally announce a new firmwide mission for C&G Partners: Design for culture.

    Several years in the making, this it the result of analysis of our own work over the first ten years of our studio, reflection on the world today, and internal discussion of how we can contribute. We have also been inspired by the academic field of cultural and social anthropology. C&G Partners will remain a multi-specialty creative studio, but now with a refined purpose. We are now dedicated to design for culture — from cultural organizations to organizational culture.

    We were the first to use the word "multispecialty" to describe a design studio. Now, we are the first to dedicate ourselves to design for culture.

    Here is the way we now describe what we do:


    We believe in the untapped value of culture, the institutions that enrich it...

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  • As we begin our second decade, today we launch a redesign of our own visual identity. Our new logotype is intentionally straightforward, highly legible, makes better use of space, and is designed from the start to be a digital native.

    C&G Partners

    Neue Haas Unica, by Monotype’s Toshi Omagari, forms the basis of the refresh...

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  • The ADC 96th Annual Awards Digital Jury in 2017 will include Partner Maya Kopytman, who joins "inspiring creative leaders from 13 different countries" to judge the best in design. Maya Kopytman brings decades of design experience to her practice focused on interactive technologies and websites. She is internationally recognized for pioneering interactive media projects, with a strong portfolio of clients who embrace design for culture. Find out more about the ADC 96th Annual Awards Jury.

    ADC 96th Annual Awards

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  • The Smithsonian's newest museum in Washington, D.C., the National Museum of African American History and Culture (NMAAHC), made history when it opened this weekend as the only national museum exclusively dedicated to African American culture. C&G Partners is thrilled and overjoyed about this milestone for the Museum. We are also humbled to have played a small role, creating the digital Guestbook and Member Honor Roll that helps visitors leave something of themselves behind when they enter or leave. NMAAHC is the latest example of this digital guestbook project: there is a story behind the evolution of the idea, and a history of other installations leading up to this one.

    To digitize the traditional elements of a guestbook...

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  • The greatest reconstruction project in modern history is the subject of the new book Power at Ground Zero: Politics, Money and the Remaking of Lower Manhattan, written by Columbia University Professor of Real Estate Lynne B Sagalyn. The fall of the twin towers on 9/11 had an undeniable global impact, but the sixteen acres in Manhattan where the Twin Towers fell saw the most physical destruction. Released by Oxford University Press on September 9, the book is a definitive account of the post-9/11 rebuilding of Ground Zero and the Lower Manhattan district. C&G Partners is privileged to contribute cartography and infographics that synthesize a decade of research and illustrate the symbolic reconstruction project.

    Power at Ground Zero

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  • Established over 70 years ago, The Teagle Foundation advances liberal arts education through knowledge-based philanthropy. To create an effective rebrand and website, C&G Partners needed to illustrate the Foundation's work at the intersection of traditional academic values and future-forward problem solving for the liberal arts.

    Teagle Logo

    Teagle's updated logo combines a sans-serif uppercase ‘T’ with a lowercase serif ‘f’...

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  • Over 400 abstract logos by international design studios have just been published in Abstract Logo by the UK-based platform Counter-point. C&G Partners' solution for technology firm Altimetrik is featured, alongside projects by many excellent design studios worldwide.

    Abstract Logo

    C&G's brand identity for Altimetrik reflects the firm's iterative process...

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  • We know from experience that in a citywide emergency, New Yorkers need safe places to gather. Our longtime client, NYC Emergency Management, just launched the Share Your Space Survey to identify local spaces that can support emergency operations and outreach events, and we made them a "time lapse drawing" to help explain. The spot follows the illustrator's hand as it builds sketches of whole scenes, in a twist on the typical whiteboard video. Each individually photographed frame creates an illusion of movement that is clear, engaging, and easy to understand.

    C&G Partners has worked with NYC Emergency Managment...

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  • Annual reports are not only published by for-profit companies, and despite what we assume they're not all turning digital. The rumored "renaissance of print" is evident in communication design and organizations of all kinds. After wrapping up another annual report season, we realize that our nonprofit clients including The Rockefeller University, Union Square Partnership, Kress Foundation, and American Council of Learned Societies, although very different all agree financial reporting is a must and pick print as their medium of choice.

    Our longest standing annual report design is for the Kress Foundation, who promote the enjoyment and understanding of European Art and Architecture through education, grants, and fellowships.

    Annual Report Design

    Each year, the Kress report is designed around a carefully curated selection of portraits...

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  • If a hurricane came to NYC, would you know what to do? Know Your Zone, our ongoing project with NYC Emergency Management, helps New Yorkers prepare for a disaster before it strikes. Now in its second year the campaign, focused on community engagement, launches on 1 June 2016 to mark the beginning of Atlantic Hurricane Season.

    NYC Emergency Management Know Your Zone 2016

    Know Your Zone identifies NYC's six hurricane zones—ranked in order of risk—that may be evacuated if coastal storms become hazardous...

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