Partners Keith Helmetag and Amy Siegel’s wayfinding design for the Port Authority of NY & NJ is profiled online now in SEGD’s Top 20 Wayfinding Projects since 2000. The project, JFK Terminal 4, was the first wayfinding program that introduced the “Schiphol Standard” of color-coding to a major U.S. airport system.

Keith and Amy designed the project at our predecessor firm, Chermayeff & Geismar Inc.