Fresh Project: Holocaust Museum

C&G Partners and teammates Small Design Firm and Potion have created a new interactive experience for the United States Holocaust Memorial Museum. “From Memory to Action” focuses on the genocides in Rwanda, Bosnia and Darfur, and asks visitors to take action right inside the exhibit.

The exhibit has several distinct parts. The C&G Partners team collaborated on the overall concept and gallery architecture, then designed the woven graphic wall (which references the three genocides in words and images, and runs along the perimeter of the gallery space), the graphics throughout the project, and all constructed elements, structures and surfaces.

Teammates Small and Potion conceived and executed complex interactive installations in the space. At Small’s pledge wall, visitors can interactively add to a growing collection of written pledges, which get projected while being composed. Potion’s centerpiece includes a multitouch table with emotionally powerful video testimonials running overhead.

The exhibit also includes a visitor souvenir: a multifunction card that activates the digital functions of the room can also be used at home to access the companion web experience.


The brand identity for the project was also created by the firm, and appears prominently in one of the most high-traffic areas of the Museum. Visitorship to the gallery has more than doubled since this new installation was opened.