British publications Transform and Communicate covered the ongoing collaboration between C&G Partners and Union Square Partnership to rebrand the union square neighborhood. "NYC is a pretty distracting place. You need a strong, clear visual strategy to stand out. And, with Union Square, one of the only truly round-the-clock communities amid the commercial bustle of New York City, the collaboration...pinpoints the square as a cultural, social, and welcoming retreat," according to the articles. Read more at Transform and Communicate.Read More
For the 80th anniversary of the terrifying events of Kristallnacht in Nazi Germany, C&G Partners worked with the Leo Baeck Institute to develop "1938 PROJEKT: Posts from the Past". The year-long social media, web and exhibit program presents 365 daily posts of archival documents from the year 1938. In transposed real time, they tell the story of how Jewish citizens perceived that increasingly fateful year. C&G Partners developed the project’s visual identity and crafted social, web and physical experiences.Read More
C&G Partners' latest design work for longtime client Union Square Partnership rolled out last week for the organization’s 22nd annual Harvest in the Square, its annual fundraising event where 50+ neighborhood restaurants provide food, with all proceeds going to park beautification and maintenance.Read More
Today is your last chance to catch Citi Summer in the Square, the summer-long event by Union Square Partnership that takes over Union Square every week with over 100 events, from fitness classes and family-friendly games to live music and dance. C&G Partners created the original visual identity and this is our third summer of producing new print collateral, graphics, and streetscape elements.Read More
On April 22, the Earth Day March for Science in Washington was a celebration of the "role that science plays in each of our lives and the need to respect and encourage research that gives us insight into the world." C&G was proud to contribute to the cause, writing and designing t-shirts, posters, and stickers for our longtime client The Optical Society (OSA). Because OSA is the leading professional association in optics and photonics, it was only natural to suggest slogans like "Don't Mess With Science, We Have Lasers" and "See the Light, Fund Science."Read More
Alongside a new visual identity for our second decade, we're thrilled to formally announce a new firmwide mission for C&G Partners: Design for culture.
Several years in the making, this it the result of analysis of our own work over the first ten years of our studio, reflection on the world today, and internal discussion of how we can contribute. We have also been inspired by the academic field of cultural and social anthropology. C&G Partners will remain a multi-specialty creative studio, but now with a refined purpose. We are now dedicated to design for culture — from cultural organizations to organizational culture.
We were the first to use the word "multispecialty" to describe a design studio. Now, we are the first to dedicate ourselves to design for culture.
Here is the way we now describe what we do:
We believe in the untapped value of culture, the institutions that enrich it...Read More
As we begin our second decade, today we launch a redesign of our own visual identity. Our new logotype is intentionally straightforward, highly legible, makes better use of space, and is designed from the start to be a digital native.Read More
This fall, C&G Partners longtime client Union Square Partnership once again revealed the depth of the district's culinary community at the 21st Harvest in the Square. Chefs from neighborhood restaurants served signature dishes, used fresh local produce, and paired it all with local wines and microbrews. C&G Partners was once again tapped to create visual branding, event design and graphics for this mouth-watering annual fundraiser. Harvest purple and gold foregrounded curious botanical forms built from silhouettes of silverware, and the imagery spread across banners, menus, invitations, table top signs, posters, ads, and other Harvest material. The playful compositions were designed to suggest leaves in a burst of fall breeze. Most delicious of all, the event raised significant funds to support the community.Read More
Established over 70 years ago, The Teagle Foundation advances liberal arts education through knowledge-based philanthropy. To create an effective rebrand and website, C&G Partners needed to illustrate the Foundation's work at the intersection of traditional academic values and future-forward problem solving for the liberal arts.
Teagle's updated logo combines a sans-serif uppercase ‘T’ with a lowercase serif ‘f’...Read More