“75 Years of Songs” for TRO Essex Music Group

In 2024, TRO Essex partnered with C&G Partners to celebrate a major milestone: the company’s 75th anniversary. To commemorate this occasion, C&G Partners crafted a retrospective book that serves as both tribute and time capsule. This project builds on a long-standing relationship between TRO and C&G, focused on enriching the brand’s presence through thoughtful design across platforms. The publication honors the rich, seven-decade legacy of a pioneering music publisher whose influence helped shape the sound of Americana.

The book chronicles TRO’s journey from its founding to the present day, spotlighting the foundational artists who defined the era. It features rare archival images, handwritten lyrics, personal photos from artists’ families, iconic album covers, and a historical lens on Billboard chart milestones—offering a layered, richly visual celebration of TRO’s enduring musical legacy.

Designed with reverence for TRO’s storied past, the book traces the company’s evolution from its postwar origins to its contemporary resonance, highlighting legendary songwriters and the timeless works that continue to inspire. Through archival materials, handwritten lyrics, intimate family photographs, and iconic album art, the book brings TRO’s legacy to life. Interactive QR codes embedded throughout link readers to curated playlists and historical soundbites that celebrate the songs and stories behind the music.

Through the 75th anniversary campaign and ongoing brand evolution, C&G Partners captured this moment in time, blending bold, contemporary design with timeless storytelling. Created as the showpiece of a larger multi-channel celebration and presented as a special gift at the anniversary gala, the book stands as an heirloom—honoring the past and celebrating the creative spirit that continues today.