The American Geophysical Union has been working to support and advance the Earth and space sciences for 100 years. C&G Partners was tasked with creating a new centennial logo that exemplified what the organization stands for. The blues in the logo represent the Earth, oceans, and space. The horizon arching through them was inspired by the Union’s dedication to inclusion and forward-thinking.
AGU’s new tag line, “Advancing Earth and Space Science,” was also incorporated into the centennial logo. The brand was part of a larger project to promote the AGU centennial that included exhibits and environments also designed by C&G Partners.