Ground Media The Enemy We Breathe

C&G Partners created the visual identity for the upcoming exhibition "The Enemy We Breathe," a modern, interactive museum exhibit that explores the ancient disease tuberculosis, killing 1.5 million people every year. That’s one person every 25 seconds. The thought-provoking exhibit aims to serve as a catalyst to learn more about the science of disease and to engage visitors to think about ways in which they could make an impact. The visual identity reflects the overall exhibition narrative: this is a story about the human impact that lies behind the hard science of public health. This is an experience that will teach science through empathetic storytelling. There is an enemy we breathe that is as old as time. And it is within our reach to end it.