Comprehensive branding and wayfinding signage program for Center honoring a pioneer for women in broadcasting. Identification of this legendary woman journalist crowns numerous entrances. The Center, planned by KSS Architects, is built with staggered fieldstone, faceted glass and wood accents that are reflected in the signage’s coursing and materials. Wayfinding leads visitors to-and-from the Center reinforcing the complex as the new heart of campus. This reserved signage program was completed in a fast-track manner using efficient design/ build methodology.