Bond Market Association Identity
The Bond Market Association represents the largest debt markets in the world, a powerful collective that accounts for approximately 95% of the $48 trillion in U.S. municipal bond activity. Despite its scale, The Bond Market Association was hampered by low awareness. The stepped layout of words in the new mark suggests a growth spike on a chart, and has been applied to all the Association’s sub-brands and initiatives. The clarified identity has boosted the Association’s visibility worldwide.