A new print series and visual identity for the Gut Cell Atlas, the epic effort to catalog every cell in the human gut.Gut Cell Atlas_GIF 3

Helmsley_Gut Cell Atlas_Booklet 1

Helmsley_Gut Cell Atlas_Booklet 2

Helmsley_Gut Cell Atlas_Combo

Helmsley_Gut Cell Atlas_Digital 2

Supported by the Helmsley Charitable Trust, the Gut Cell Atlas initiative aims to catalog the many cell types in the small and large intestines. The bold visual identity takes its cues from the unique attributes of the gut tissue and Helmsley’s brand language. The identity is designed to unite all the participants in the Human Cell Atlas consortium under one collective mission.

 

 

Previous: Population Council Next: Memorial Sloan Kettering Cancer Center