Project image 1 for Printed Materials & Annual Reports, Irwin Financial Corp.

Project image 2 for Printed Materials & Annual Reports, Irwin Financial Corp.

Project image 3 for Printed Materials & Annual Reports, Irwin Financial Corp.

Project Image for Print, Irwin Financial Logo

The identity created by the firm becomes the foundation of the design of printed materials and annual reports for Irwin, a provider of a comprehensive range of financial services to consumers and small businesses in North America. The symbol, a capital "I" with a lower case dot, can take on a human quality or morph into mathematical symbols, because people and finance are the focus of this organization.