Kaplan Thaler Group Participatory Installations

For Kaplan Thaler Group, the advertising agency that created the famous AFLAC campaign, C&G Partners was asked to create a series of installations to celebrate the company’s new visual brand, also designed by CGP. Instead of creating a series of routine branded environments, the final result is a set of constantly-evolving participatory installations that encourage staff creativity, collaboration, innovation and fun.The installations include signage for each employee that they write and rewrite themselves, tongue-in-cheek editable flowcharts on how to cope with everyday office situations, and a Lite-Brite wall for creating spirited glowing graffiti. One of the more striking installations is a giant neutral sculptural face in a main public space. Employees answer a question of the day by writing a post-it note reply and affixing it to the face in a way that quickly becomes a different hairstyle every day as the notes accumulate.

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