MasterCard Worldwide Project Spirit
C&G Partners was retained by MasterCard to conceive a set of environmental installations around four themes: corporate heritage, employee pride, global citizenship and technology and innovation. The project has several phases. Phase I (shown here) is an initial set of experiences in the main lobby of the headquarters building in Purchase, NY. In Phase I, rather than program the vast main lobby with the standard fare of corporate timelines and interactive terminals of company facts, the approach here was to create spaces that the staff would actually use. Focusing on these key themes, the installations have already improved circulation in the singature architectural lobby, and served as a base for employee fundraising drives, inter-office communications, and local partnerships.