National Geographic Society Trade Show Booth
The firm developed a modular trade show booth for National Geographic Outdoor Retail Trade Shows to display and merchandise National Geographic brand Sportswear apparel clothing, footwear and luggage. The basic design was for a 40’ x 40’ booth, with the option to reduce or enlarge the booth to other dimensions for future trade show venues. All walls, furniture and plinths were custom built in bleached maple, utilizing a pog system which lends a decorative texture to the wall surfaces and becomes functional for shelving, hanging, standing and other display devices. The booth included a large display case for artifacts and National Geographic TV Channel presentations and a 2-sided 20’ photographic image on a interior lit frame, as well as wall mounted images on the exterior and interior walls.